HUMAN MADE DESIGN STUDIO
Transforming Spaces, Creating Experiences
About the Designer
My name is Norma Human
I consider myself as an Holistic Interior Designer. I was inspired to follow this path from travelling around the world and immersing myself in a myriad of environments and absorbing the unique aesthetics each destination offers. My degree in marketing management has strengthened my conceptual process when designing for brands and the commercial industry,
As an Interior Designer I think that it’s important not only to create a beautiful aesthetic, but to design spaces that positively affect how we feel and how we use space. I fundamentally believe that design is a transformative journey, an ethos that shapes our approach an immersive experience within spaces. My design philosophy centers on fostering deep connections with clients, ensuring a collaborative partnership to bring their vision to life.
HUMAN MADE DESIGN STUDIO SERVICES
HUMAN MADE DESIGN STUDIO SERVICES
Transforming Spaces, Creating Experiences
DESIGN CONCEPTUALIZATION
By working closely with my clients, I am able to fully immerse myself in the conceptualization phase and create innovative designs that align seamlessly with my client's needs and vision. The conceptualization phase is a playground of innovation, where the designer's vision takes shape through sketches, mood boards, and initial design prototypes. It sets the tone for the entire design process, guiding the evolution of a concept into a well-defined, harmonious, and purposeful creation.
SPACE PLANNING
Sometimes, even a small change can make a huge difference to a troublesome area. This particular service, a Human Design Studio specialty, offers the perfect way to bring out the best of any space without having to make any major alterations.
MATERIAL FINISHES
Pre-construction consultation is one of the services Human Design Studio is best known for. Carefully working with clients to find materials that are best suited to my client's needs and budget. I prioritize sustainable and holistic materials as much as possible to create an aesthetically pleasing and healthy, calming environment. For an impressive space that makes an impression, contact Human Design Studio to find out what they can bring to your project.
GALLERY
Completed Designs at a Glance
OFFICE SPACE - ANIMATION STUDIO
The design brief involved redesigning an Animation Studio at the Tshimologong Precinct in Johannesburg. The goal is to create a space visible to visitors when they attend the Fakugesi Festival. The Fakugesi Festival was established in 2014 through a partnership between the Tshimologong Precinct and the Wits School of Arts, Digital Arts Department. The festival is dedicated to highlighting and fostering skills in technology, art, and culture across Africa. The animation studio is a shared workspace and will house animators during the festival for the Animation Design Jam.
HOSPITALITY DESIGN - THE MOONSCAPE
A content creator would like to develop a desert oasis in the Tankwa Karoo, emphasizing visually striking architecture. The movement of water should be celebrated in the design. This property should target film, photography crews, and content creators, providing a captivating Instagram-worthy backdrop. The luxury residence should prioritize basic human needs and integrate the elements of fire, water, earth, and air into the design. Seeking a photogenic aesthetic for Instagram, the solution aims for a cohesive yet distinct layout in harmony with the arid surroundings, offering a unique experience for followers. The concept should celebrate the movement of water. I was inspired by the way the moon controls the tides. Therefore the Moonscape was imagined, a range of geodesic glass domees partially covered in a concrete shell according to which phase of the moon you would like to experience. An escape to the Karoo for the ultimate star gazing. Where you get to choose how much of your living area is exposed to nature.
RETAIL DESIGN - LEGO STORE
My team was required to envision a retail space for a leading brand. We were instantly drawn to Lego. A brand that was voted one of the best toys in the world. A toy that appeals to people of different ages from all over the world. This was the key element to our design, creating a highly inclusive space not only for kids. The store is ingeniously divided into zones catering to LEGO enthusiasts of all ages, from a Soft Play Zone for toddlers to a vertical climbing wall and workshops for older kids, and even areas for building complex architecture replicas for adults and a LEGO cafe. This innovative design not only showcases products but creates an inclusive, creative and playful experience aligned with the core values of the LEGO brand.
RESTAURANT DESIGN - MICRO BREWERY
The design brief involved creating a visually compelling and functional craft beer brewpub. The key requirement is to make the microbrewery and its workings visible to patrons, enhancing the overall experience. The company's brand and visual identity should be developed, including the design of beer bottle labels and a menu that complements the artisanal blends with suggested food pairings for a cohesive and memorable brewpub identity. Craft beer gained popularity in the 1970's but what they didn't know existed back then, was that ingredients such as Kombucha could create a healthier option. Thus, Counter Culture was imagined, the answer to the rejection of tradition and societal norms as it was in the 1970's.
RESTAURANT DESIGN - VEUVE CLICQUOT
This project proudly gained appreciation by the Built Design Awards in 2022 for restaurant design. The brand, Veuve Clicquot, had acquired a new spot in Sandton and they required a design for a new Champagne lounge and culinary experience, that would attract a younger target market. This design is inspired by Veuve Clicquot's pioneering founder, celebrating 250 years of Solaire culture. The brand's campaign projects an optimistic heritage for a brighter future, targeting a younger demographic through the concept of "accessible luxury."
ANIMATION STUDIO
MOONSCAPE
LEGO STORE
BREWPUB
VEUVE CLICQUOT
Awards and Accolades
BLT Built Design Awards Winner 2022
